H E D E R U S

- WALDEN - AW14

The autumn winter collection 2014 from HEDERUS is called WALDEN after the book with the same name. It’s about an outlaw, a modern cowboy of the woods who live in a tree hut far from civilisation. He wears clothes that reflects sunlight, protects from the rain and the cold. The collection is made from surplus fabrics. New polyester mixed with classic woven wool for tailored pieces and thick fleece polyester. The jersey pieces are made in double layers, one layer silk and one layer jersey. Walden was written by the philosopher Henry David Thoreau, who lived in a little house in the forest, trying to manage on what nature could give. This is the modern version of the philosophers wardrobe.

Orders on the collections can be discussed, but sold in a limited edition. Please contact sales@juliahederus.com for more info.

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B/W collection feature

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Credits:
Andrea Belluso, Photographer
JU’NK, Art Direction
Filippe, Model

LOOKBOOK FOR SS14 - B/W -

Proud to present the new lookbook for “B/W” from Hederus for Spring Summer 2014. Rainjackets, oilskin jackets, loose coats and silk appliquéed sweatshirts & shorts.

For pricelist or appointments for retail, please contact sales@juliahederus.com.

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The New Standard Backpack SS14 from j_HEDERUS on Vimeo.

THE NEW STANDARD IN BLACK

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BUY THE NEW STANDARD BACKPACK

The rucksack NEW STANDARD is now available for private orders. It comes in the colours black (with rusty brown strap) or grey-green (with white strap). The design is in landscape and the format fits A3 files and laptop.

To order please send a request to sales(a)juliahederus.com. The rucksack has all the perfect details, a side zip pocket, handle at top, adjustable straps, magnetic closure and inside drawstring. The leather is black napa leather and the bag is made in polyester canvas that is waterproof.

Price: 2 595 SEK, shipping 48 SEK.

Please get in touch if you’d like to have one yourself. There’s a limited amount available.

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NEW MAGAZINE ABOUT DESIGN & MANUFACTURING

The recently released magazine Brave New Production features a couple of articles about design, our modern economy and how it affects the products we create. Very interesting reading put together by Margot Sucksdorff Barolo - about production in China and how we value “made in”. I have contributed with writing an article about North Korea and the production trip I did with Noko Jeans in 2009. It’s a kind of travel journey that also tells the story about how the design changed due to the circumstances in the country. The magazine also features an interview with Robert Weil and an article about the Macro economy professor Jeffrey Sachs.

The magazine is currently sold at Konst-ig bookstore in stockholm, and through Barolo Mårtensson click here.

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THE NEW VEHICLE LIME CAP

New development of a bikers cap, suitable for various sports. 100% Polyamide, rainproof & windproof. Lining airtex 100% polyester. Elastic headband for good fit in one size. Very light and easy to wear. Comes in one colour combo: Lime & navy.

Price 800 SEK (private order)

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HEDERUS NEW STANDARD BACKPACK

The new backpack from HEDERUS is here.

It’s a new type of backpack. Perfect for your laptop with a super comfortable fit, shaped shoulder straps and good padding towards your back. Inside you’ll have plenty of space divided up in two to keep your laptop in place. Adjustable webbing and and buckle at front.

The rucksack will also come in color black, with black matte leather and rusty orange polyester webbing.
Estimated price is 2595 SEK. Order time is aproxiomately 4 weeks.
Sign up now for private orders through sales(a)juliahederus.com

YOU WILL LOVE THIS RUCKSACK.

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SPRING/SUMMER 2013 CATALOGUE

I would like to introduce to you a collection of silk scarves that I’ve designed and printed
for Spring/Summer 2013.

These scarves are made in silk, and comes in three different motifs. The scarves
are availble from february 2013 and will be sold both to public and retail.
If you’re interested please get in touch.

To see the catalogue please click on the pdf below.

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MINI COLLECTION - TIDE WORKS 2013

HEDERUS Menswear & Accessories proudly presents:

New scarf collection from TIDE WORKS Stockholm.
Inspired by horses and riding boots, these scarves are all handprinted on habotai silk in a studio in Stockholm.

NOW FOR SALE from sales@juliahederus.com
Will shortly be sold at juliahederus.com/shop

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FEATHER*
100% Silk - Colours: *Sage green *Salmon pink

NEW YORK*
100% Silk - Colours: *Grey *Sage Green *Cerise

RIDING BOOTS *
100% Silk - Colours: *lightgrey

Crafted for destruction - Zlatan Ibrahimovic

This is one of my side projects: A Nike Destroyer jacket especially designed for Zlatan Ibrahimovic as a gift for his 30th’s birthday. It’s a project I made in collaboration with AWB and Nike. Great work!

watch the video!

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Noko Jeans documentary - Maneuvers in the dark

SVT is currently showing the documentary about Noko Jeans, a film by Maria Ramström. I worked with Noko Jeans during 2008 and we developed the first jeans ever made in North Korea. If you want more substantial reading and visuals from the trip, the design, the work; then I recommend you to go to www.nokojeans.com. There you will find the true story told by the founders. If you want a fast hit of the whole thing, watch the documentary that has a slightly more narrow angle, and a lot less of North Korea, but still quite entertaining.
Maneuvers in the dark - SVT

The Liason cap, Bon Magazine

Read the latest issue of Bon Magazine:

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Renzo Leather wallet

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San Remo - New hats

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